too. undies are made of soft, stretchy cotton in four styles: bikini, hipster, thong and brief. Photo by too.
A unique partnership with a socially-conscious clothing company is helping Safe Harbor obtain a much-needed but often overlooked donation item: women’s underwear.
The panties are provided by too. apparel, a clothing company with a cause that produces comfortable underwear designed by women. For each pair of underwear sold, too. donates a new pair to domestic violence shelters, rape crisis centers and women’s addiction recovery centers. The company is based in Cincinnati, Ohio, but its mission to support survivors of domestic violence reaches women and children across the country.
Co-founder Kevin Goryl said he and his wife Sarah created too. following the death of their friend Terry in February 2013. They decided to start a company as a way to give back in Terry’s memory, and when researching donation items, they discovered that underwear in high demand. Goryl also found inspiration in the “one-for-one” social entrepreneurship mission of TOMS shoes, a company that matches each pair of shoes sold by donating a pair to a child in need. He combined this business concept with his wife’s professional experience as an apparel technical designer to launch a small line of underwear “for women who care.”
Safe Harbor is fortunate to be among a handful organizations to partner with too. and receive donations of new underwear for women and children at the shelter. The company currently donates underwear to shelters in 12 states, from Missouri and Alaska to Georgia and Colorado. Goryl reported that he is not able to accept requests from new agencies at this time due to the high demand for donations, but he hopes to expand to more shelters as sales increase.
Goryl recently embarked on a media tour to visit too.’s nonprofit partners and shine a spotlight on the services they provide to their communities. He stopped in Richmond on July 28 to meet with Safe Harbor’s Interim Director Jodi Leonard and Vanessa Durrant, Director of Counseling and Advocacy.
“Not only is too. making an impact with their generosity, they are also raising so much issue awareness across the country,” Leonard said. “It is only through collaborations such as this that we can carry out our mission to empower survivors and promote healthy relationships for all.”
Durrant joined Goryl for two interviews with local broadcast news stations as a way to promote Safe Harbor’s mission.
Safe Harbor is one of two agencies in Virginia that will receive donated undies from too.’s first collection.
“These donations, like what Kevin is going to be bringing to us, really help clothe our survivors,” Durrant said in an interview with WRICTV8. “A lot of them are starting brand new and it helps us free up our financial resources for other programs, like our counseling program, court advocacy program and hospital accompaniment program.”
Goryl expressed in the interview that he hopes too. can make a difference for nonprofit partners like Safe Harbor, who depend on outside support to carry out their work. “Without funds and donations – the women they protect, the children they protect, the comprehensive services they have – won’t be there,” Goryl said.
Click to watch Goryl and Durrant’s interview with WRICTV8.
To learn more about too.’s underwear offerings and partner organizations, visit their website at https://weartoo.com/ and check out their Facebook page, https://www.facebook.com/tooapparel.
Learn more about too. apparel’s products and mission by visiting their website.